About the Company
Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 111 venues in 26 countries with a commitment to delivering authentic and diverse hospitality experiences that bring people together all around the world.
About the Role
Sunset Hospitality Group is seeking an experienced VP Sales & Revenue – Hotels & Resorts to lead the commercial strategy across our growing hotel portfolio. Reporting directly to the CEO – Hotels & Resorts, this executive role will be responsible for driving revenue growth, maximizing commercial performance, and building a scalable Sales & Revenue organization to support the expansion of our portfolio from 10 to 30 properties.
Key Responsibilities
Commercial Strategy & Leadership
- Develop and execute the global Sales & Revenue strategy across the Hotels & Resorts portfolio.
- Build and lead a high-performing, scalable commercial organization.
- Set commercial objectives, KPIs, and performance standards across all properties.
- Partner closely with General Managers, Marketing, Finance, Development, and Operations to maximize business performance.
- Represent the company at international trade shows, sales missions, and industry events.
Sales & Distribution
Lead the commercial strategy across all revenue-generating channels, including:
- Global Sales
- MICE
- Leisure
- Corporate & Global Key Accounts
- Representation Offices
- Luxury Consortia
- Wholesalers & Bedbanks
- OTA Partnerships
Drive strategic partnerships, negotiate commercial agreements, and optimize channel performance while protecting rate integrity and profitability.
Revenue Management
- Lead the group-wide Revenue Management strategy.
- Oversee pricing, forecasting, inventory management, and segmentation.
- Implement best practices and scalable commercial systems across the portfolio.
- Monitor RevPAR, ADR, occupancy, and total revenue performance while ensuring consistent commercial standards.
Budgeting & Performance
- Own the Sales & Revenue budgeting and forecasting process.
- Develop Annual Commercial Plans together with hotel leadership.
- Analyze commercial performance, identify opportunities, and provide strategic recommendations to executive leadership.
Requirements
- Bachelor’s degree in Business, Hospitality Management, or a related field (MBA is a plus).
- 10–12+ years of progressive leadership experience in hotel Sales, Revenue Management, or Commercial roles, ideally within luxury hospitality.
- Proven experience managing multi-property or regional commercial operations.
- Strong expertise across Revenue Management, Global Sales, MICE, Leisure, Key Accounts, Distribution, Consortia, Wholesalers, Bedbanks, and OTA channels.
- Demonstrated success building and leading high-performing commercial teams in a fast-growing environment.
- Excellent commercial acumen, leadership, negotiation, stakeholder management, and analytical skills.
- Fluent in English; additional European languages (Spanish, French, or Italian) are an advantage.
- Willingness to travel extensively across Europe and international markets.
